Marketing | Mumbai | Created At - 20 Oct 2022
Job Address - Kanjurmarg
No Of Position - 1
Job Description - Who are we?
Design Qandy is a luxury home décor brand. It’s nothing less than a revolution in home décor industry- where technology enables world class home interior design.
To know more about us, visit www.designqandy.com and https://instagram.com/designqandy
We are a lean team of high performing go-getters who take ownership of their roles in the organization. Debates and discussions are an important part of our culture and we encourage people to bring unique perspectives to the conversations.
Most importantly, we love solving problems. If you think you’re cut out from a similar cloth, we’d encourage you to apply to this role.
What you’ll be doing:
Liaison with Creative agency:
- Concept formulation based on the brief and business objective
- Content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external)
- Keeping abreast of new developments and incorporating them as per the brand fit
Coordinating with Shoot and Edit team:
- Scout Vendors and attain a profitable win-win team
- Responsible for Product photoshoot and Video assets (incorporating multiple rounds of edits, to arrive at desired outcome)
Social Media Marketing:
- Coordinate w.r.t the Social Calendar (Creatives, Post Copies)
- Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team
- Plan and execute geographical boosting for Brand Awareness, engagement, and reach
- Implement 360 Degree Digital marketing plan including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest
- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)
- Manage reports and data analysis with all external stakeholders/ agencies
Website and SEO:
- Keyword planner and tracker – Incorporate the same in the Blog content
- GMB Progress tracker – aid the performance with reviews and GMB optimization
- Timely changes on the website – addition of new content, FAQs, media
- Plan and work on platforms aiding Organic Search – Wikipedia, Quora
Collaterals:
- Ensure timely availability of the Promotional collaterals – Renders, Brochures, Folders, and other assets, as per need
Coordination with Architect and Designer community:
- Back and Forth with the architects – to on-board them for the marketing collaborations
- Coordinate the entire shoot, till the campaign goes live
Print - related:
- Coordinate with various vendors to print the assets of The Quarry and DQ
Media Houses:
- Coordinate with multiple media houses like Vogue, AD, Elle Décor, HELLO! regarding Brand and event collaborations
- Event and Hamper planning – for brand or product promotions
Inserts:
- Oversee the focused location-wise mapping
- Coordinate the planning and tracking of insert activity vs enquiries
- Maintain the ROI report and plan to improve the effectiveness of the insert activity
Qualification:
- Master's degree in marketing, business administration, or similar.
Required Skills:
- Master's degree in marketing, business administration, or similar.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Experience with a luxury brand
- Strong time management and organizational abilities
